UdyamPath is an interactive mobile simulation game designed to empower rural Indian high school students and recent graduates with foundational entrepreneurial skills. Through culturally contextualized storytelling and AI-powered decision-making, learners step into the role of a young entrepreneur running a drone leasing venture to support agricultural efficiency.
RoundX is made up of 5 people
Design Lead: Liyi Xu (ME)
Project Lead: Pragati Maheshwary
Product Lead: Yunjing Zhang
Research Lead: Yilin Li
Development Lead: Eduardo Trevino
6 Months (Jan. 2025 - Jul. 2025)
Turn the Bus
I served as the Design Lead on this project, overseeing the overall design direction and leading the majority of UX/UI work — from translating user research insights into interaction flows and interface design, to refining prototypes through multiple iterations. Another designer contributed to selected aspects of the design process, and we worked closely to maintain visual and structural consistency.
Throughout the project, I worked closely with the Project Lead to align design decisions with user needs and business goals, collaborated with the Development Lead to ensure feasibility and smooth handoff, and consulted the Research Lead to extract actionable insights that grounded our design in evidence. This close cross-functional collaboration allowed us to deliver a coherent and user-centered experience.
Students from rural India have a positive attitude towards entrepreneurship and strong entrepreneurial intent but they lack the motivation to pursue it as a full-time profession.
We are following a fast-paced incremental and iterative approach, to ensure continuous feedback and iteration. Each cycle will integrate user testing and stakeholder reviews to validate features and refine the experience.
For a first time player the game starts of in a village setting introducing the player to the story and provides some background about the Drone Leasing venture and what their task in the game is. This tutorial walks them through the entire game interface while explaining the functionality and meaning of each element in the game.
Players get to pick a goal from a list of options and work towards accomplishing it in through the different scenarios they are presented during gameplay to move to the next goal or unlock more challenging goals.
This page is one part of a dashboard and talks about 4 entrepreneurial skills needed to support a successful business venture (Katz & Gartner, 1988)
This page is part two of the dashboard and talks about 4 essential skills needed as an entrepreneur to run a successful venture (Begley & Boyd, 1987).
Players can see how their past decisions in the game have influenced various metrics—whether positively or negatively. This allows them to reflect on which business choices were effective and which were unwise, helping them improve future gameplay.
Players progress through the game by engaging in conversations with various in-game characters. These dialogues introduce key business concepts and prompt players to make strategic decisions, which in turn affect their revenue and overall score.
.png){kind=small}
.gif)